Keepin’ It Cool
Chuggers 1 its successors, such as Gatorade and Powerade. It did not come in dozens of fancy flavors. It was not released with a catchy slogan and a multi-million dollar advertising campaign. Yet “Chuggers Cooler” is credited with being a pioneer in the field of refreshing drinks, and in business itself.
Chuggers Cooler first hit the markets in 1923. While the scientists behind the development of the product felt this was 2 soon for proper research and development, the executives at Nasler Industries demanded that the drink reach the consumer immediately. The executives were soon vindicated, as Chuggers Cooler was considered a massive success. The drink quickly replaced water at many athletic events as the beverage of choice for athletes.  However, the scientists believed they could specially formulate a drink that better fit the athletes’ needs. Their own harshest critics, these scientists worked 4 to create a drink that would satisfy thirst while replenishing necessary vitamins.
After 18 months of ceaseless productivity from the scientists, the new recipe, 5 was ready for a release to the public.  Young and old athletes alike were shocked at the new drink, and some were even angry at themselves for having shown brand loyalty to Nasler Industries in the past. One senator, according to legend, famously spat out a swig of the new version at a professional baseball game. 7 recipe had added so many vitamins and nutrients that the original delicious taste had been sacrificed.
It was then that the parent company of Nasler Industries first 8 revolutionary new practice, which is still used today: focus groups. Regular consumers were asked to test the drinks and provide feedback. This new strategy 9 was extremely effective in bolstering the company’s tarnished image. Although Chug-2-Cool, the name of Nasler Industries’ second 10 always will carry the albatross associated with utter failure, 11 Chuggers 3-Peat is viewed as a paragon of industrial agility and successful and timely marketing.
Like many successes, of course, Nasler Industries had to contend with a large number of copycats. One company even developed a drink that was indistinguishable from Chuggers 3-Peat, according to an independently-run blind taste test. Nasler 12 a company that would be content to reminisce about prior success, pursued dozens of copyright lawsuits aggressively.
These lawsuits eventually sank the now-defunct Nasler Industries, in part due to the exorbitant costs and in part due to the hazy and ill-defined patent laws of the era. Had the entire situation taken place sometime after the consumers rights revolution later in the 20th century, Nasler might still be seen as a company that creates innovative new products 13 to adoring consumers worldwide. Unfortunately, such is not the case, and Nasler’s place in history is one of a tragic hero in the business world: aspiring businessmen and women can 14 admire the success Nasler had, while trying to avoid its pratfalls. 
0 of 15 Questions completed
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
0 of 15 Questions answered correctly
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
Question 3: At this point, the writer is considering adding the following sentence:
Decades later, the founders of Gatorade would fill that need with a refreshing and tasty drink that had electrolytes and various vitamins.
Would this be a relevant addition here?CorrectIncorrect
Question 4: The writer wants to enhance the characterization of the scientists as “their own harshest critics.” Given this purpose, which choice would work best?CorrectIncorrect
Question 6: Given all the following sentences are true, which one should be placed here to offer a logical explanation for why these athletes were shocked and angry at themselves?CorrectIncorrect
Question 15 asks about the preceding passage as a whole.
Suppose the writer had chosen to write an essay that explored the marketing strategies currently used by a major company to promote a product. Would this essay successfully fulfill the writer’s goal?CorrectIncorrect